Creating Industry Buzz

Client: Level3 Technology
Event Type:
Analysts Briefing

Objective:
• To generate buzz among industry analysts

• To give company executives a chance to tell the Level3 technology story

Challenge:
Level 3 needed to raise their visibility with the top telecom-munication industry opinion makers in a credible and impactful way.

Solution:
With a very short lead time, Creative Presentations interviewed high-level executives at Skype, Charter Communications, Earthlink, AOL, and Yahoo! In order to craft customer testimonial videos used as “roll-ins” to support executive presentations. Once the video was recorded, our production team edited the videos together in just 48 hours at the event site, the Grand Hyatt in New York City. .

After the event, we repackaged the media created for the briefing and made it available on DVD

Creative Presentation Services:
• Set, Staging and Room Decor
• Speaker Support Media
• Video Roll in
• Post-event DVD

Result:
In one morning, over 750 top analysts were briefed on the benefits of Level 3 technology. Company representatives then repurposed media created for the briefing on DVD for internal use.