Rockin the House

Client: Extreme Networks
Event Type: International Sales Meeting

Objective:
To provide the sales team with a fun, entertaining event that would renew their passion for the product.

Challenge:
The annual sales meeting needed an injection of fresh energy and good old fashion fun to pump up the sales team.

Solution:
Hosted at Las Vegas’ Hard Rock Hotel, 750 attendees were treated to four days of fun and music as well as the more traditional sales meeting sessions. Casting senior management in the role members of a rock band, named “Extreme Heat", Creative Presentations crafted a dynamic music video to open the meeting. The final sequence was shot the day before the meeting and showed the band arriving at the hotel with dozens of screaming fans.

As the video open ended the day of the event, attendees watched as their rock band took the stage, instruments in hand, and ‘sung’ an original tune created just for the company. During the performance, the stage was flooded with moving lights, smoke, and lots of flash. Bring the house down, the band then pumped them up for the coming days of meetings and technical sessions

Creative Presentation Services:
• Theme
• Pre-event Promotion
• Set & Staging
• Live Performance
• Laser Light Show
• Breakout Sessions
• Video Roll in

Result:
The sales force showered the ‘performers’ with thunderous applause and cheers. All agreed it was the best sales meeting they had every heard of or been too.