Siemens Medical Systems

Motion Picture Brings Products to Life

Client: Siemens Medical
Event Type: New Product Launch

Objective:
To introduce a revolutionary product with maximize impact to drive initial sales numbers.

Challenge:
Create a memorable product launch event that would draw maximize attendance of target audience of medical professionals and scientists.

Solution:
Creative Presentations, wrote, and produced a 35mm motion picture posted in high-definition. The dramatic plot emphasized the benefits to healthcare and healthcare providers the product delivers.

The event was staged the event in New Orleans in a large, dramatic Quonset hut with an 18’x36’ wide screen, and 5:1 surround sound.

Creative Presentation Services:
• Product Name
• Theme
• 35mm Film Roll in
• Set and Staging

Result:
Product sales far exceeded their goals. During the event, the audience requested that the product film played again on the large screen – nine times!

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