Sony

Visually Fueling Imagination

Client:
Sony Computer Entertainment
Event Type: Playstation 2 Developers' Conference

Objective:
To get developers to build new games for the platform

Challenge:
Sony needed an engaging way to get developers up to speed on the platform and encourage them to create more games for consumers

Solution:
Gathered at the San Jose Fairmont Hotel, 800 developers were treated to an energetic general session that was a feast for the senses.

The set included an open truss, angled and shaped stretch screens, and over 80 lighting fixtures to add to the ambiance of the room. Music played through a multi-channel, surround-sound system.

Creative Presentation Services:
• Theme
• Set & Staging
• Breakout Sessions
• Video Roll in

Result:
Developers left with the knowledge and network to plan new titles for the market.

sony_cs